7 Top Uses For Excel For Coaches And Consultants-索尼a350

Top7-or-Top10-Tips Microsoft Excel has be.e an integral part of the business reality we all deal with every day. Whether you’re a stay-at-home mom writing to bring in some in.e on the side or a corporate CFO that moves millions of dollars with a flick of her wrist, Excel is probably the tool you use to keep track of your in.e and outgo. But Excel has so much more potential than that. If you’re an executive coach or high-end business consultant, you’re probably used to thinking of Excel as a minor tool in your toolbelt, best used to make sure you’ve been paid by all of your clients — and you’d be wrong. Check out these top uses for Excel in your consulting business: Marketing Yourself Online Keyword Research Online marketing is all about finding the right keywords — keywords that your clients are searching for, that you can place high enough on the search engines that you’ll get in front of your clients’ eyes. Excel is the tool of choice for scanning large volumes of keywords, sorting out the ones with searches-per-day that are too low or .petition that’s too high, and using the rest to explode your business. Adwords Similarly, Google Adwords — and similar pay-per-click advertising services — rely on mountains of keywords, but here Excel shines in a different way: by generating keyword variants worth bidding on. Take a few columns, put a basic keyword in one, and some .mon prefixes, suffixes, or supplementary words in another, and then do a Mail Merge to Word .bining the columns in all possible .binations, and you’ve just made a list of thousands of keywords to add to your Adwords bid list. Multivariate Testing When it .es to your website, there are a million tiny things that you could change that might affect the way a customer thinks of you. With Excel, rather than performing time-consuming and tedious split testing (testing a red headline versus a yellow one, and then a yellow one versus a black one, etc.), you can set up a multivariate test that allows you to test many different variables simultaneously and discover which ones are the most effective for luring in customers — saving yourself a lot of time and effort. Doing Business Tracking Finances The most basic purpose we all put Excel to, this doesn’t need a lot of explanation. Let’s look at some other, more interesting things Excel can do for you. Making Rosters When you’re looking at a corporation for inefficiencies and bad business practices, it helps to have a firm grasp on the basic structure of the business. If the business is small enough, getting a roster of each employee, their department, and the management chain can allow you to chart out potential re.anizations and sort employees by anything from skill set to seniority. Followup Tracking Success By putting your client’s financials on a spreadsheet with your suggestions for them and when they were implemented, you can directly chart out the impact of your presence on a client’s business, and show them what you’ve done. What a great way to build referrals and a solid reputation! Recontact Keeping a list of former clients, what you did for them, and the dates you dealt with them can be a significant source of future business. A business that had success with your help will often slump back due to poor managers or unstable morale — but they will remember how you helped them if you get back in touch, and many will be happy to bring you back on-board for another run. It’s the cheapest and easiest form of marketing you will ever engage in, and it’s possible with Excel. Coaching and consulting is a business with a lot of aspects, from establishing your presence in the marketplace to determining how successful each of your ventures has been (and why). Excel can keep you on top of each stage of your business from start to finish. About the Author: 相关的主题文章: